IN GOOD TIMES AND BAD

For more than thirty years, through good times and bad, Mike Gentry has helped businesses flourish while their competitors have not been as lucky. Success lies in truly understanding the sales and marketing process and becoming a proactive leader as opposed to a reactive follower.

In good times, companies should take a hard look at their creative strategy and marketing budget. Why? Because when consumer spending is up, companies can easily grow their revenue stream.

In times of a troubled economy, one must make appropriate cuts to maximize both efficiency and effectiveness. The point is knowing where to cut and where not to.